Sunday, 16 May 2010

Barr's Irn Bru - Latest Ad

Ever since I can remember Barr's Irn Bru has been my favourite soft drink. I remember as a kid the Barr's factory was in the town of Wishaw, not far from where I lived, and you could go along and buy directly from the factory. To those of you not in the UK (or more precisely Scotland), irn bru is a bright orange coloured soda described as 'mixed fruit' flavour.

Long time slogans of the drink were "Made in Scotland from girders" and "Scotland's other national drink". In recent years their ad campaigns have become funnier and perhaps more controversial. The parody of the children's animation "the Snowman" (a beautiful adaptation of the Raymond Briggs book set to the song "Walking in the Air) was hilarious. The animation tells the tale of a young boy building a snowman and the snowman later coming to life, very sweet and worth a look if by some chance you have never seen it. The Irn Bru admen cheekily adapted the animation to have the snowman try and get a drink of the young boy's irn bru, when the boy continually refuses, the snowman lets go of his and and sends him crashing back down to earth. It was definately on of the more memorable ad campaigns I've seen, very funny in a somewhat understated way. This clip isn't "The Snowman" though, it's Barr's latest offering; some find it hilarious, others find it offensive but at the end of the day, it's only a bit of fun. Enjoy.


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